BAlpha Men's Capsule Collection
Mike is a prime athlete who has a good eye for fashion. His personal style of mixing athletic appeal with casual streetwear design proves this. For this collection, Better Bodies and Rashid worked together to create innovative products that resonate with basic men’s fashion while maintaining the functionality necessary for hard training athletes. The idea for this line originated from the obvious void in men’s gym wear – finding functional training pants that are not sweats or tights. Rashid has always had a great sense of style—as evidenced by his dressing up a pair of cargo pants with boots and a tee for his gym wear of choice. Unfortunately, the cargo pants never had the functionality to endure a hard workout. Thus, a new design idea was born.
The collaboration between Better Bodies and Rashid to create products for the fashionable male athlete makes perfect sense. Collaborating with influential athletes like Mike is a way for us to ensure that we stay current in the fitness industry and bring cutting-edge innovation to our niche. We are not just an average or simple printing company. Instead, we personally design products from beginning to end, putting pride into the details of our work. Mike appreciates this creativity and dedication, so the pairing made sense on both sides of the table.