PVL – PURE VITA LABS is a 100% ALL-NATURAL brand made in Canada. You often see the term “all-natural” being used in marketing, and you probably wonder what it even means, or if it even has a solid definition that everyone in the industry can agree on. Well, we can’t speak for other brands, but we do know where PVL stands and what is important to them. PVL is proud to be a real all-natural brand, they use no artificial colours, flavours, or sweeteners in any of their products.